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Marketing for hospitality and tourism by Philip Kotler, John T. Bowen and James C. Makens
Material type:
TextLanguage: English Publication details: Delhi Pearson Education Asia 2016Edition: 2nd edDescription: xiv,798p.: ill.; 26cmISBN: - 817808564X
- 658.8 KOT 23rd
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| 658.45 RAM Business communication | 658.45 RAM Business communication | 658.45 RAM Business communication | 658.8 KOT Marketing for hospitality and tourism | 658.8 KOT Marketing for hospitality and tourism | 658.8 KOT Marketing for hospitality and tourism | 658.8 SER Services marketing : integrating customer focus across the firm |
Library has 5th ed. and 6th ed. also
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