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Marketing for hospitality and tourism

Kotler, Philip

Marketing for hospitality and tourism by Philip Kotler, John T. Bowen and James C. Makens - 2nd ed. - Delhi Pearson Education Asia 2016 - xiv,798p.: ill.; 26cm.

Library has 5th ed. and 6th ed. also

ISBN: 817808564X

Subjects--Topical Terms:
Marketing
Tourist trade--Marketing
Tourism--Marketing

Dewey Class. No.: 658.8 / KOT

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