Marketing for hospitality and tourism (Record no. 73851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 817808564X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| Edition number | 23rd |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism |
| Statement of responsibility, etc | by Philip Kotler, John T. Bowen and James C. Makens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Pearson Education Asia |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv,798p.: ill.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Library has 5th ed. and 6th ed. also |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourist trade--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, T. John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, C. James |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.pearsoned.co.in |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 25/11/2011 | 658.8 KOT | 201246 | ,1 | Books | |||
| HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 14/08/2013 | 658.8 KOT | 355461 | ,4 | Books | |||
| HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 14/08/2013 | 658.8 KOT | 355462 | ,4;1 | Books | |||
| HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 14/08/2013 | 658.8 KOT | 355463 | ,4;2 | Books | |||
| Gifts | North Eastern Hill University | North Eastern Hill University | General Stacks | 07/06/2016 | 658.8 KOT | G2020 | ,4;3 | Books | |||
| Gifts | North Eastern Hill University | North Eastern Hill University | General Stacks | 07/06/2016 | 658.8 KOT | G2021 | ,4;4 | Books | |||
| Gifts | North Eastern Hill University | North Eastern Hill University | General Stacks | 07/06/2016 | 658.8 KOT | G2019 | ,4;5 | Books | |||
| TOURISM & HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/09/2018 | 658.8 KOT | 355974 | ,4;6 | Books | |||
| TOURISM & HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/09/2018 | 658.8 KOT | 355975 | ,4;7 | Books | |||
| TOURISM & HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/09/2018 | 658.8 KOT | 355976 | ,4;8 | Books | |||
| TOURISM & HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/09/2018 | 658.8 KOT | 355977 | ,4;9 | Books | |||
| TOURISM & HOTEL MANAGEMENT | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/09/2018 | 658.8 KOT | 355978 | ,4;10 | Books |