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Strategic market management by David A. Aaker
Material type:
TextPublication details: New York John Wiley & Sons c1998Edition: 5th edDescription: xiv,330p.: ill.; 24cmISBN: - 0471177431
- 658.8 AAK
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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North Eastern Hill University | COMMERCE | 658.8 AAK (Browse shelf(Opens below)) | ,4 | Available | 200682 | |||
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Books
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North Eastern Hill University | COMMERCE | 658.8 AAK (Browse shelf(Opens below)) | ,6 | Available | 202953 |
Total holds: 0
Browsing North Eastern Hill University shelves, Collection: COMMERCE Close shelf browser (Hides shelf browser)
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| 332.1 HAT Bank investments and funds management | 658.4033 WAL Key management ratios : how to analyse, compare and control the figures that drive company value | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management | 332.1 MER Financial planning in the bank | 658.404 CHA Project management | 332.673 BUC International Budgeting |
Library has 7th ed. also
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