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Strategic market management

Aaker, David A.

Strategic market management by David A. Aaker - 5th ed. - New York John Wiley & Sons c1998 - xiv,330p.: ill.; 24cm.

Library has 7th ed. also

ISBN: 0471177431

Subjects--Topical Terms:
Strategic Planning
Strategic Management
Markets
Marketing
Industrial management

Dewey Class. No.: 658.8 / AAK

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