Strategic market management (Record no. 72221)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00523nam a2200193 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471177431 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | AAK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 ## - TITLE STATEMENT | |
Title | Strategic market management |
Statement of responsibility, etc. | by David A. Aaker |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | John Wiley & Sons |
Date of publication, distribution, etc. | c1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv,330p.: ill.; 24cm. |
500 ## - GENERAL NOTE | |
General note | Library has 7th ed. also |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic Planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Markets |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Industrial management |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
COMMERCE | North Eastern Hill University | North Eastern Hill University | 25/11/2011 | 658.8 AAK | 200682 | 25/11/2011 | ,4 | 25/11/2011 | Books | ||||||
COMMERCE | North Eastern Hill University | North Eastern Hill University | 25/11/2011 | 2 | 658.8 AAK | 202953 | 02/07/2015 | ,6 | 25/11/2011 | Books | 02/07/2015 |