Strategic market management (Record no. 72221)

MARC details
000 -LEADER
fixed length control field 00523nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471177431
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Strategic market management
Statement of responsibility, etc. by David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. c1998
300 ## - PHYSICAL DESCRIPTION
Extent xiv,330p.: ill.; 24cm.
500 ## - GENERAL NOTE
General note Library has 7th ed. also
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.8 AAK 200682 25/11/2011 ,4 25/11/2011 Books  
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011 2 658.8 AAK 202953 02/07/2015 ,6 25/11/2011 Books 02/07/2015

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