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Marketing management (Record no. 184677)

MARC details
000 -LEADER
fixed length control field 00717nam a22002417a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-93-560-6266-5
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd ed.
Classification number 658.8
Item number MAR
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc by Philip Kotler, Kevin Lane Keller, Alexander Chernev et al...
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai
Name of publisher Pearson India Education
Year of publication 2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii, 596p.; ill.; tables.; graphs.;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shainesh, G.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier in.pearson.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 07/05/2026 658.8 MAR 505417 .15 Books