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Marketing management

Marketing management by Philip Kotler, Kevin Lane Keller, Alexander Chernev et al... - 15th ed. - Chennai Pearson India Education 2023 - xxxiii, 596p.; ill.; tables.; graphs.; 25 cm.

ISBN: 978-93-560-6266-5

Subjects--Topical Terms:
Marketing
Marketing- Management

Dewey Class. No.: 658.8 / MAR

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