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What's in a brand?: building brand equity through advertising by John Phillip Jones

By: Material type: TextTextPublication details: New Delhi [s.n.] 1998Description: xxiii, 335p.: ill.; 24cmISBN:
  • 0074632019
DDC classification:
  • 658.827 JON
Item type:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books North Eastern Hill University COMMERCE 658.827 JON (Browse shelf(Opens below)) Available 200833
Total holds: 0

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