What's in a brand?: building brand equity through advertising (Record no. 74064)

MARC details
000 -LEADER
fixed length control field 00331nam a2200109 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074632019
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Phillip
245 ## - TITLE STATEMENT
Title What's in a brand?: building brand equity through advertising
Statement of responsibility, etc. by John Phillip Jones
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. [s.n.]
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 335p.: ill.; 24cm.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.827 JON 200833 25/11/2011 25/11/2011 Books