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Marketing for customer value Arijit Roy, Bhargava B. R. and Tabreez Pasha
Material type:
TextLanguage: English Publication details: New Delhi Himalaya Publishing House 2022Description: 342p.; 24cmISBN: - 978-93-5596-979-8
- 23rd. 658.812 ROY
Books
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North Eastern Hill University General Stacks | COMMERCE | 658.812 ROY (Browse shelf(Opens below)) | Available | 505282 |
Total holds: 0
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| 658.812 MAH Total customer value management : transforming business thinking | 658.812 MIS Customer service in retailing | 658.812 RAO Little book of big customer satisfaction measurement | 658.812 ROY Marketing for customer value | 658.812 SEY Customer revolution : how to thrive when customers are in control | 658.82 MIS Sales promotion and advertising management | 658.827 AAK Aaker on branding : 20 principles that drive success |
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