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Marketing for customer value

Roy, Arijit

Marketing for customer value Arijit Roy, Bhargava B. R. and Tabreez Pasha - New Delhi Himalaya Publishing House 2022 - 342p.; 24cm.

ISBN: 978-93-5596-979-8

Subjects--Topical Terms:
Customer relations-Management

Dewey Class. No.: 658.812 / ROY

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