Strategic marketing: creating competitive advantage Douglas West, John Ford and Essam Ibrahim.
Material type: TextLanguage: English Publication details: New York: Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p.:ill.; 25 cmISBN:- 9780199642601
- 23rd ed. 658.4012 WES
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | North Eastern Hill University General Stacks | COMMERCE | 658.4012 WES (Browse shelf(Opens below)) | ,1 | Available | 203521 |
Total holds: 0
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658.4012 SAN Handbook of competency mapping : understanding, designing and implementing competency models in organizations | 658.4012 SIN Strategic management and business policy | 658.4012 TRE Strategic management | 658.4012 WES Strategic marketing: creating competitive advantage | 658.4012076 INT Intermediate (IPC) course practice manual paper: 7B Strategic management | 658.4012076 INT Intermediate (IPC) course practice manual paper: 7B Strategic management | 658.40120954 SRI Strategic management the Indian context |
Includes index.
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