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Strategic marketing: creating competitive advantage

West, Douglas

Strategic marketing: creating competitive advantage Douglas West, John Ford and Essam Ibrahim. - 2nd ed. - New York: Oxford University Press, 2010. - xxvi, 585 p.:ill.; 25 cm.

Includes index.

ISBN: 9780199642601

Subjects--Topical Terms:
Strategic planning.

Dewey Class. No.: 658.4012 / WES

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