Strategic brand management : building measuring and managing brand equity (Record no. 77915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120323092 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| Edition number | 18th. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : building measuring and managing brand equity |
| Statement of responsibility, etc | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall of India |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,788p.:ill. ; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Library has 5th ed also. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Quality management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 25/11/2011 | 658.827 KEL | 201509 | ,1 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | 25/11/2011 | 658.827 KEL | 201652 | ,1;1 | Books | ||||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/10/2024 | 658.827 KEL | 505245 | ,4;1 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/10/2024 | 658.827 KEL | 505244 | ,4 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/10/2024 | 658.827 KEL | 505247 | ,4;3 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/10/2024 | 658.827 KEL | 505246 | ,4;2 | Books |