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Strategic brand management : building measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management : building measuring and managing brand equity Kevin Lane Keller - 2nd ed. - New Delhi Prentice-Hall of India 2005 - xiii,788p.:ill. ; 26cm.

Library has 5th ed also.

ISBN: 8120323092

Subjects--Topical Terms:
Strategic planning
Quality management

Dewey Class. No.: 658.827 / KEL

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