Wining the marketing war: a field manual for business leaders (Record no. 75010)

MARC details
000 -LEADER
fixed length control field 00386nam a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333933737
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michaelson, Gerald A.
245 ## - TITLE STATEMENT
Title Wining the marketing war: a field manual for business leaders
Statement of responsibility, etc. Gerald A. Michaelson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. c1999
300 ## - PHYSICAL DESCRIPTION
Extent xv,282p.; 26cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.8 MIC 200777 25/11/2011 25/11/2011 Books  
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.8 MIC 202216 25/11/2011 25/11/2011 Books ;1