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Wining the marketing war: a field manual for business leaders

Michaelson, Gerald A.

Wining the marketing war: a field manual for business leaders Gerald A. Michaelson - Delhi Macmillan c1999 - xv,282p.; 26cm.

ISBN: 0333933737

Subjects--Topical Terms:
Marketing
Marketing management

Dewey Class. No.: 658.8 / MIC

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