Advertising (Record no. 74938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-0382-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JEF |
| Edition number | 23rd. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jefkins, Franks |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Statement of responsibility, etc | by Franks Jefkins; rev. and edited by Daniel Yadin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Prentice-Hall |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix,394p.:ill.; |
| Dimensions | 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.pearsoned.co.in |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 25/11/2011 | 659.1 JEF | 200888 | ,3 | Books | |||
| MASS COMMUNICATION | North Eastern Hill University | North Eastern Hill University | General Stacks | 17/06/2013 | 659.1 JEF | 350559 | ,3;1 | Books | |||
| MASS COMMUNICATION | North Eastern Hill University | North Eastern Hill University | General Stacks | 16/04/2015 | 659.1 JEF | 350656 | ,3;2 | Books |