Advertising
Jefkins, Franks
Advertising by Franks Jefkins; rev. and edited by Daniel Yadin - 4th ed. - New York Prentice-Hall 2013 - xix,394p.:ill.; 25cm.
978-81-317-0382-3
Advertising
Communication in Marketing
659.1 / JEF
Advertising by Franks Jefkins; rev. and edited by Daniel Yadin - 4th ed. - New York Prentice-Hall 2013 - xix,394p.:ill.; 25cm.
978-81-317-0382-3
Advertising
Communication in Marketing
659.1 / JEF