Consumer behaviour and market action (Record no. 37858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538844357 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | ASS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and market action |
| Statement of responsibility, etc. | by Henry Assael |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ohio |
| Name of publisher, distributor, etc. | South Western College Publishing |
| Date of publication, distribution, etc. | c1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 749p.: col.ill.; 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivational research (Marketing) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ECONOMICS | North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 658.834 ASS | 85249 | 24/11/2011 | 24/11/2011 | Course Books |