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Consumer behaviour and market action

Assael, Henry

Consumer behaviour and market action by Henry Assael - 5th ed. - Ohio South Western College Publishing c1995 - xx, 749p.: col.ill.; 25cm.

ISBN: 0538844357

Subjects--Topical Terms:
Consumer behaviour
Motivational research (Marketing)

Dewey Class. No.: 658.834 / ASS

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