Marketing management : analysis, planning, implementation and control (Record no. 37658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120308778 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : analysis, planning, implementation and control |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 801p.; 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ECONOMICS | North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 1 | 658.8 KOT | 85131 | 23/10/2017 | 01/05/2017 | ,7 | 24/11/2011 | Books | |||||
| ECONOMICS | North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 1 | 658.8 KOT | 85132 | 01/05/2017 | 01/05/2017 | ,7;1 | 24/11/2011 | Books | |||||
| ECONOMICS | North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 658.8 KOT | 85133 | 24/11/2011 | ,7;2 | 24/11/2011 | Books | |||||||
| North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 658.8 KOT | XC101 | 24/11/2011 | ,7;3 | 24/11/2011 | Books | Dewey Decimal Classification | |||||||
| MANAGEMENT | North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 1 | 658.8 KOT | XC102 | 10/03/2022 | 03/03/2022 | ,7;4 | 24/11/2011 | Books | Dewey Decimal Classification | ||||
| North Eastern Hill University | North Eastern Hill University | 24/11/2011 | 658.8 KOT | XC103 | 24/11/2011 | ,7;5 | 24/11/2011 | Books | Dewey Decimal Classification |