Marketing management : analysis, planning, implementation and control
Kotler, Philip
Marketing management : analysis, planning, implementation and control Philip Kotler - 8th ed. - New Delhi Prentice-Hall of India 1994 - xxx, 801p.; 26cm.
8120308778
Marketing - Management
Product Management
658.8 / KOT
Marketing management : analysis, planning, implementation and control Philip Kotler - 8th ed. - New Delhi Prentice-Hall of India 1994 - xxx, 801p.; 26cm.
8120308778
Marketing - Management
Product Management
658.8 / KOT