Brand management practices : issues and trends (Record no. 180490)

MARC details
000 -LEADER
fixed length control field 00466nam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-93-5024-818-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 658.827
Item number SAS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Sasikumar, K.
245 ## - TITLE STATEMENT
Title Brand management practices : issues and trends
Statement of responsibility, etc K. Sasikumar and K. S. Chandrasekar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mumbai
Name of publisher Himalaya Publishing House
Year of publication 2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages [12],286p.;
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)-Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.himpub.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 20/06/2023 658.827 SAS 505120 Books