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Brand management practices : issues and trends

Sasikumar, K.

Brand management practices : issues and trends K. Sasikumar and K. S. Chandrasekar - Mumbai Himalaya Publishing House 2019 - [12],286p.; 24cm.

ISBN: 978-93-5024-818-8

Subjects--Topical Terms:
Branding (Marketing)-Management

Dewey Class. No.: 658.827 / SAS

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