Advertising and brand building : principles and case studies (Record no. 173798)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788177083156
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 659.1
Item number PON
245 ## - TITLE STATEMENT
Title Advertising and brand building : principles and case studies
Statement of responsibility, etc edited by K. Pongiannan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher New Century Publications
Year of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii,194p.;
Dimensions 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising-Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pongiannan, K. ed.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.newcenturypublications.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 12/02/2018 659.1 PON 203959 Books