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Advertising and brand building : principles and case studies

Advertising and brand building : principles and case studies edited by K. Pongiannan - New Delhi New Century Publications 2012 - xii,194p.; 23cm.

ISBN: 9788177083156

Subjects--Topical Terms:
Branding (Marketing)
Advertising-Brand name products

Dewey Class. No.: 659.1 / PON

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