Product policy and brand management : text and cases (Record no. 171431)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-203-5260-5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd. |
| Item number | CHI |
| Classification number | 658.5 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chitale, A. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Product policy and brand management : text and cases |
| Statement of responsibility, etc | A. K. Chitale and Ravi Gupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | PHI Learning Private Limited |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,308p.; |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ravi |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.phindia.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 13/09/2017 | 658.5 CHI | 204774 | ,2 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 13/09/2017 | 658.5 CHI | 204775 | ,2;1 | Books |