Product policy and brand management : text and cases
Chitale, A. K.
Product policy and brand management : text and cases A. K. Chitale and Ravi Gupta - 3rd ed. - Delhi: PHI Learning Private Limited 2017. - xvi,308p.; 24cm.
978-81-203-5260-5
Product management
Brand management
658.5 / CHI
Product policy and brand management : text and cases A. K. Chitale and Ravi Gupta - 3rd ed. - Delhi: PHI Learning Private Limited 2017. - xvi,308p.; 24cm.
978-81-203-5260-5
Product management
Brand management
658.5 / CHI