Marketing management : concepts cases challenges and trends (Record no. 170770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00313nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332591 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23rd ed. |
| Item number | GOV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Govindarajan,M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : concepts cases challenges and trends |
| Statement of responsibility, etc | by M.Govindarajan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx,312p.; |
| Dimensions | 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 13/02/2013 | 658.8 GOV | 203600 | ,1;2 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/05/2017 | 658.8 GOV | 204915 | ,1 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 24/05/2017 | 658.8 GOV | 204916 | ,1;1 | Books |