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Marketing management : concepts cases challenges and trends

Govindarajan,M

Marketing management : concepts cases challenges and trends by M.Govindarajan - 2nd.ed. - New Delhi PHI Learning 2007 - xx,312p.; 24cm

ISBN: 9788120332591

Subjects--Topical Terms:
Marketing - management

Dewey Class. No.: 658.8 / GOV

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