Relationship marketing : concept, theories and cases (Record no. 168782)

MARC details
000 -LEADER
fixed length control field 00433nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-203-3983-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 658.812
Item number BIS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Biswas, Supriya
245 ## - TITLE STATEMENT
Title Relationship marketing : concept, theories and cases
Statement of responsibility, etc Supriya Biswas
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher PHI Learning
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii,406p.;
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Relationship strategy
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.phindia.com
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 14/01/2016 658.812 BIS 203592 Books