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Relationship marketing : concept, theories and cases

Biswas, Supriya

Relationship marketing : concept, theories and cases Supriya Biswas - New Delhi PHI Learning 2011 - xvii,406p.; 24cm.

ISBN: 978-81-203-3983-5

Subjects--Topical Terms:
Marketing management
Relationship strategy

Dewey Class. No.: 658.812 / BIS

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