New strategic brand management : advanced insights and strategic thinking (Record no. 168576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-7494-6515-5 |
| 040 ## - | |
| -- | NEHU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23rd. |
| Item number | KAP |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-Noël |
| 245 14 - TITLE STATEMENT | |
| Title | New strategic brand management : advanced insights and strategic thinking |
| Statement of responsibility, etc | Jean-Noël Kapferer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii,492p.:ill.; |
| Dimensions | 25cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products-Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.koganpage.com |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MASS COMMUNICATION | North Eastern Hill University | North Eastern Hill University | General Stacks | 08/12/2015 | 658.827 KAP | 350755 | ,4 | Books |