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New strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël

New strategic brand management : advanced insights and strategic thinking Jean-Noël Kapferer - 5th ed. - London Kogan Page 2012 - xviii,492p.:ill.; 25cm.

ISBN: 978-0-7494-6515-5

Subjects--Topical Terms:
Product management
Brand name products-Management

Dewey Class. No.: 658.827 / KAP

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New strategic brand management : advanced insights and strategic thinking