Darwin's brands : adapting for success (Record no. 167419)

MARC details
000 -LEADER
fixed length control field 00556cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-321-0715-6
040 ## -
-- NEHU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8270954
Edition number 23rd.
Item number HAL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Halve, Anand Bhaskar
245 10 - TITLE STATEMENT
Title Darwin's brands : adapting for success
Statement of responsibility, etc Anand Halve
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher SAGE
Year of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii,168p.:ill.;
Dimensions 24cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products-India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand choice-India
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepublications.com
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type Copy number
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 11/09/2015 658.8270954 HAL 204084 Books  
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 04/10/2018 658.8270954 HAL 203421 Books ;1