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Darwin's brands : adapting for success

Halve, Anand Bhaskar

Darwin's brands : adapting for success Anand Halve - New Delhi SAGE 2012 - xvii,168p.:ill.; 24cm.

ISBN: 978-81-321-0715-6

Subjects--Topical Terms:
Brand name products-India
Brand choice-India

Dewey Class. No.: 658.8270954 / HAL

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