Services marketing : operation, management, and strategy (Record no. 117275)

MARC details
000 -LEADER
fixed length control field 00290nam a2200097Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8177223763
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CLO
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Services marketing : operation, management, and strategy
Statement of responsibility, etc Kenneth E. Clow and David L. Kurtz
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Biztantra
Place of publication New Delhi
Year of publication 2003
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii,460p.;
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries-Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Koha item type Collection code
      North Eastern Hill University North Eastern Hill University General Stacks 06/03/2012 658.8 CLO 203132 ,1 Books  
      North Eastern Hill University North Eastern Hill University General Stacks 28/08/2018 658.8 CLO 203954 ,1;1 Books COMMERCE