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Services marketing : operation, management, and strategy

Clow, Kenneth E.

Services marketing : operation, management, and strategy Kenneth E. Clow and David L. Kurtz - 2nd ed. - New Delhi Biztantra 2003 - xii,460p.; 24cm.

ISBN: 8177223763

Subjects--Topical Terms:
Service industries-Marketing

Dewey Class. No.: 658.8 / CLO

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