Marketing : marketing in the 21st century (Record no. 117274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177223828 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80905 |
| Edition number | 23rd |
| Item number | EVA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Evans, Joel R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : marketing in the 21st century |
| Statement of responsibility, etc | by Joel R.Evans and Borry Berman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Biztantra |
| Place of publication | New Delhi |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi,687p.:ill.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--21st century |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Borry |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.biztantra.com |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 06/03/2012 | 0.00 | 658.80905 EVA | 203131 | ,7 | Books | |||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 04/02/2016 | 658.80905 EVA | 203947 | ,7;1 | Books |