International marketing: managing worldwide operations in a changing international environment (Record no. 117232)
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000 -LEADER | |
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fixed length control field | 00544nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978817722370S |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 LAS |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lascu, Dana-Nicoleta |
245 ## - TITLE STATEMENT | |
Title | International marketing: managing worldwide operations in a changing international environment |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Bizantra |
Place of publication | New Delhi |
Year of publication | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xiii,349p. |
Dimensions | ;25cm. |
500 ## - GENERAL NOTE | |
General note | +supplement copy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing - management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Service industries - marketing |
Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|
North Eastern Hill University | North Eastern Hill University | 15/02/2013 | 0.00 | 658.8 LAS | 203088 | Books |