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Strategic marketing : a guide for developing sustainable competitive advantage

Xavier, M.J.

Strategic marketing : a guide for developing sustainable competitive advantage by M.J. Xavier - New Delhi Response Books 1999 - 359p.:ill.; 26cm.

ISBN: 0761993215

Subjects--Topical Terms:
Strategic Planning
Strategic Management
Marketing management

Dewey Class. No.: 658.8 / XAV

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