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Global marketing management

Keegan, Warren J.

Global marketing management by Warren J. Keegan - 5th ed. - New Delhi Prentice-Hall c1995 - xix,828p.; 24cm.

Library has 7th ed. also

ISBN: 8120309596

Subjects--Topical Terms:
Marketing--Management
Marketing Management
Product Management

Dewey Class. No.: 658.8 / KEE

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