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Consumer behavior

Dasgupta, Pinaki

Consumer behavior by Wayne D.Hoyer, Deborah J.Maclnnis; adapted by Pinaki Dasgupta - 4th ed. - Delhi Biztantra 2009 - xxv,595p. ; 21cm.

ISBN: (10):81-7722-754-8

Dewey Class. No.: 658.834 DAS

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