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Creating customer delight : the how and why of CRM

Seth,Rakesh

Creating customer delight : the how and why of CRM by Rakesh Seth and Kirti Seth - NewDelhi. Response Books 2005 - 154p. ;18cm

ISBN: 0761932968

Subjects--Topical Terms:
Customer relationship management
Database management

Dewey Class. No.: 658.812 SET

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