| 000 | 00717nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20260507151610.0 | ||
| 020 | _a978-93-560-6266-5 | ||
| 041 | _aeng | ||
| 082 |
_223rd ed. _a658.8 _bMAR |
||
| 245 |
_aMarketing management _cby Philip Kotler, Kevin Lane Keller, Alexander Chernev et al... |
||
| 250 | _a15th ed. | ||
| 260 |
_aChennai _bPearson India Education _c2023 |
||
| 300 |
_axxxiii, 596p.; ill.; tables.; graphs.; _c25 cm. |
||
| 650 | _aMarketing | ||
| 650 | _aMarketing- Management | ||
| 700 | _aKotler, Philip | ||
| 700 | _aKeller, Kevin Lane | ||
| 700 | _aChernev, Alexander | ||
| 700 | _aSheth, Jagdish N. | ||
| 700 | _aShainesh, G. | ||
| 856 | _uin.pearson.com | ||
| 942 | _cBK | ||
| 999 |
_c184677 _d184676 |
||