TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane 
AU  - Chernev, Alexander 
AU  - Sheth, Jagdish N. 
AU  - Shainesh, G. 
TI  - Marketing management 
SN  - 978-93-560-6266-5
U1  - 658.8 23rd ed. 
PY  - 2023///
CY  - Chennai 
PB  - Pearson India Education 
KW  - Marketing
KW  - Marketing- Management
UR  - in.pearson.com 
ER  -