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  <titleInfo>
    <title>Marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
  </name>
  <name type="personal">
    <namePart>Keller, Kevin Lane</namePart>
  </name>
  <name type="personal">
    <namePart>Chernev, Alexander</namePart>
  </name>
  <name type="personal">
    <namePart>Sheth, Jagdish N.</namePart>
  </name>
  <name type="personal">
    <namePart>Shainesh, G.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Chennai</placeTerm>
    </place>
    <publisher>Pearson India Education</publisher>
    <dateIssued>2023</dateIssued>
    <edition>15th ed. </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxxiii, 596p.; ill.; tables.; graphs.;  25 cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip Kotler, Kevin Lane Keller, Alexander Chernev et al... </note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Marketing- Management</topic>
  </subject>
  <classification authority="ddc" edition="23rd ed. ">658.8 MAR </classification>
  <identifier type="isbn">978-93-560-6266-5</identifier>
  <identifier type="uri">in.pearson.com </identifier>
  <location>
    <url>in.pearson.com </url>
  </location>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260507151610.0</recordChangeDate>
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