Marketing management  
by Philip Kotler, Kevin Lane Keller, Alexander Chernev et al...  
 - 15th ed.  
 - Chennai   Pearson India Education   2023 
 - xxxiii, 596p.; ill.; tables.; graphs.;   25 cm.  
<br/><br/><label>ISBN: </label>978-93-560-6266-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing- Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR